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Understanding how your brand is doing online is about more than clicks and page views. Our unique approach combines representative, people-based panels with, tag-based measurement to deliver a holistic view of the digital universe and its audience. The result is a Total Internet Audience metric that offers a sophisticated approach to understanding consumer behavior and provides comprehensive digital media measurement across all devices and locations, including mobile devices, tablets, secondary PCs and access points outside of home and work locations.
At the heart of our hybrid audience measurement is an understanding of consumer behavior. An advanced statistical process provides intelligent matching of demographic characteristics to behavior across all sites, offering the most accurate reflection of page-level activity and audience insights based on panel data. This baseline is used to create demographic and behavioral weights to correct for potential biases in the online-recruited panel. Brand marketers and advertising agencies seek a better solution to understand the true audience of their online ad campaigns by using Reach, Frequency and GRP metrics that are comparable to Television online marketing company ratings other media.
Additionally, online online marketing company ratings seek a consistent, reliable approach for validating their ad campaign audience delivery to advertisers. To date, attempts to measure audience of online advertising campaigns have not been consistent or transparent enough to provide reliable standard metrics. This approach leverages actual user demographics from leading online data providers to attach demos to larger portions of campaign impressions, while also utilizing inputs from a traditional panel for the purposes of calibration.
Interested in Learning More? How We Do It. Comprehensive : All website audiences are delivered from one method—hybrid audience measurement. Consistent : Hybrid audience measurement standards ensure consistent projection of audiences from month to month. Not Cookie Dependent : Hybrid audience measurement captures data from all sources and measures people instead of cookies. Accountable : Nielsen Digital Ad Ratings patent-pending methodology verifies whether the audience delivered matches the intended audience.
Scalable : Leveraging aggregated demographic information from online Data Providers enables Nielsen Digital Ad Ratings to measure any size campaign, running on any size website, for any duration. Simple : Nielsen Digital Ad Ratings uses the same tags as other portions of our Advertising Effectiveness practice, which measures attitudinal impact of advertising. Private and Secure : Our data collection and panel policies adhere to high-level privacy standards.
Contact us to learn more about Nielsen online measurement.
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Nielsen 's online measurement analyzes audiences' online behaviors and provides statistics on top search providers and top 10 Web companies. According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive. Need to find a good plumber, hairdresser, or auto mechanic? Consumer Reports rates the ratings services that promise unbiased reviews of local businesses.